Brussels gave internet firms three months in March to show they were acting faster to take down radical posts, but EU regulators say too little is being done without legislation forcing them to do so.
If authorities flag it, the European Commission wants content inciting or advocating extremist offences, promoting extremist groups, or showing how to commit such acts to be removed from the web within a hour.
“One hour is the decisive time window the greatest damage takes place,” Jean-Claude Juncker said in his annual State of the Union address to the European Parliament.
In a proposal that will need backing from EU countries and the European Parliament, internet platforms will also be required to take proactive measures, such as developing new tools to weed out abuse and human oversight of content.
Service providers will have to provide annual transparency reports to show their efforts in tackling abuse.
Providers systematically failing to remove extremist content could face hefty fines of up to 4 percent of annual global turnover. Content providers will though have the right to challenge removal orders.
“We need strong and targeted tools to win this online battle,” Justice Commissioner Vera Jourova said of the new rules.
In turn, the draft rules will demand the EU’s 28 national governments put in place the capacity to identify extremist content online, sanctions and an appeals procedure.
The industry has also been working since December 2015 in a voluntary partnership to stop the misuse of the internet by international extremist groups, later creating a “database of hashes” to better detect extremist content.
The Commission will retain a voluntary code of conduct on hate speech with Facebook, Microsoft, Twitter and YouTube in 2016. Other companies have since announced plans to join it.