David Beckham talks family, fashion and his fears for the future in an uncertain world as he launches menswear store

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What “colours” is he wearing? Which boots? These things are “important”.

At the peak of his footballing fame he thought about “how I looked after a game, how I looked on my way to a game”. Presentation is key “whether it’s my hair, the shoes, the clothes; whether it’s a pair of jeans or a tracksuit”.

Even as a child he was more interested in fashion than his sisters. While one sister pawed photos of Wham!, his first album was Culture Club, with a picture of Boy George in mauve lipstick and hair rags.

So no one should be surprised that he has bought a stake in Kent & Curwen, a menswear brand formerly of Savile Row, and planted it in Covent Garden.

It’s the latest acquisition by his company Seven Global, which he co-owns with Simon Fuller.

Separately he invests in his wife’s fashion brand, Victoria Beckham, and his stated new career direction is to “own and build businesses”.

The label has been around since 1926, a sort of glorified school outfitters dressing England’s cricketers, the rowing teams of Oxford and Cambridge and the military, and providing wardrobe for the Oscar-winning film Chariots of Fire.

Beckham has overseen a revamp, hiring the Irish designer Daniel Kearns (previously of John Galliano and Alexander McQueen) to give a “rebellious twist” to the preppy stripes, V-neck jerseys and Ascot scarves (“it’s not a cravat”).

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Hi,my name is Obinna Nwala; Founder of Henzyworld.com,I am a Life Coach an IT and Relationship Expert with so much passion in adding positively to people's life and i love solving people's problem within my maximum capacity. From my experiences in life i have come to understand that most people suffer a lot of relationships and life problems which makes them frustrated but Henzyworld is a blog to get inspired where your problems will be solved and where you get latest gist around your environment.

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