to make $1m off the ‘pon pon’ variant of Nigerian pop music.
When asked if he made the sound popular, Davido said: “I mean, I was the first to make a million dollars off it.”
‘Pon Pon’, a sound embraced by Tekno, Runtown, and Mr Eazi, gained prominence in the ever-evolving Nigerian music scene in 2017.
Characterised by soft synths, ‘pon pon’ gets its influence from hiplife, Afrobeats and Afro-pop.
In 2017, Davido threw a subliminal shot believed to be directed at Wizkid, urging him to embrace the new wave.
“Nah pon pon sound they reign now oo!! No Jonze, all other sounds nah the least for now,” he had said on Snapchat about a month before the release of Wikid’s ‘Sounds From The Other Side’ EP.
The pair has since settled their differences, and featured in each other’s end of year concert.
Davido was asked about a possible collaboration with Wizkid during the SoundCity FM interview and he said: “I feel like if it will happen, it will happen naturally.
“If we plan it, we might not do our best. Whenever the time is right, it will happen.”
When queried on the lack of female presence in his burgeoning Davido Music Worldwide (DMW) record label, he said: “If there was a female, we will be too overprotective.”
Davido won three plaques at the recent Headies awards.